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Hollowday snowflakes are in the air

These snowflakes will be lighting up Main Street for the holidays.

BY: Kaitlin Fritz, Community Papers of WNY | November 21, 2012

Winter is just around the corner and snowflakes will soon be in the air. For the Clarence Hollow, hollowday snowflakes will also be lighting up the streets. Holiday lights have always been hung up in the hollow as part of the Light Up the Hollow tradition.

In the past, the lights were wrapped around holiday wreaths. These lights were dim and high maintenance. They weren’t illuminating with the holiday cheer that the Clarence Hollow Association was looking for.

This year, the board of the CHA decided to try something new. They wanted to give the hollow a new look to help spread holiday spirit. This new look will consist of large, beautifully lit snowflakes.

The snowflakes, instead of having the old bulbs of traditional holiday lights, these ones will use LED lights, which shine much brighter. Although they originally cost more, they will cost less to maintain in the long run.

These snowflakes come at a high price. Each one costs $400. The snowflakes are five feet in diameter. In addition to these, the CHA would like to do skylines as well. These will reach from one side of the street to the other, making an arch for traffic to pass through. They will line Main Street in the hollow to help brighten the street for the holidays.

“I think it’s going to look really sharp,” said Jean O’Connell, president of the CHA.

She added that the CHA is always trying to think of new ways to draw people to the hollow.

“We’re trying to get recognition here in the hollow and get people to notice it,” she said.

The lights will be displayed on the light posts lining the streets, along with the skylines. The CHA hopes to eventually have a snowflake on each post and several skylines.

All of the snowflakes will be bought with donations from residents and businesses. Donators will receive recognition for their generosity.

They will continue to take donations as long as they are coming in. With this, they will continue to buy more and more snowflakes as long as there are donations to pay for them.

The goal is to decorate the entire hollow and to light it up for the entire holiday season.

The CHA is still looking for donations for the lights.

Donations can be made to the Clarence Hollow Association, P.O. Box 422, Clarence, New York 14031.

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