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Local holiday shop a national treasure

BY: Kimberly Snickles, Cheektowaga Source | November 19, 2012

Who knew that Cheektowaga was the home to America’s favorite place to buy their holiday decorations?

Well it certainly is at Dave’s Christmas Wonderland, 2675 Union Rd., Cheektowaga. The merchandise in the shop has been featured on the “Today Show,” and was nominated as one of the fasted growing companies in America, by Inc. Magazine.

“We try to give customers the best value, and the best quality,” said Owner of Dave’s Market and Christmas Wonderland, Dave Gordon. “We don’t sell the junky lights, or the Charlie Brown Christmas tree. It’s a lot more than price, it’s about quality and pride in what you have.”

What started out in 1977 as five stores in WNY, turned into one, and became an Internet sensation as www.christmascentral.com. At Dave’s Christmas Wonderland, guests become enchanted by the elaborately decorated Christmas trees and custom made decorations. The store can really brighten anyone’s day with the delightful aroma of gingerbread and pine needles, and the happy tunes of Christmas music.

“It really is a fun time and it puts people in a good mood,” said Gordon. “Good times and bad times people want to celebrate and decorate and enjoy the sounds and smells of Christmas. People just walk around the store to feel good, with no intention of buying anything.”

The store features anywhere from uniquely colored Christmas trees, like the seven-foot hot pink tree, high-end holiday stuffed animals, custom decorated wreaths, several varieties of lights, and singing snowmen.

“We sell a lot of very unique items that our buyers, including myself look for, knowing that people can’t find them anywhere. We custom make gorgeous handmade pieces like wreaths, garlands, and center pieces.”

Several local villages and towns also buy items from the store to decorate their municipal buildings and streets. If residents wish to have their home decorated, they may hire a decorator from the store, who will then take their ideas and create a unique display in their home or business.

Holiday products are also featured on QVC, and sell out online, immediately following the show. The brightly lit palm tree is the store’s number one seller and is featured in the Sky Mall magazine on various airlines.

Gordon said owning a business is not always about making money; he also likes to give back to the community. There is an option on the website to donate one dollar with your order to go directly to Hospice. Gordon felt much pleasure last year when he was able to donate over $5000 to the organization.

During the holidays, they also host a free visit with Santa in the store, for anyone who wishes to meet him. Guest can bring in their own camera, and have a picture taken free of charge. If you do not have a camera, members of the Variety Club will take one for you. The event begins Thanksgiving weekend and continues every Saturday and Sunday until Christmas. Call 706-0320 for more information.

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