Dunkin Donuts, Red Cross celebrate six years of saving lives
BY: Community Papers of WNY Staff | January 10, 2013
BUFFALO - For the sixth year in a row, Dunkin’ Donuts and the American Red Cross are teaming up for the “Give a Pint, Get a Pound” campaign, which provides a coupon for a free pound of Dunkin’ Donuts coffee to all presenting donors at Red Cross blood drives in the greater Buffalo area during the month of January.
The campaign is in celebration of National Blood Donor Month and helps increase awareness about the need for blood.
The campaign has achieved great success during the past five years as Dunkin’ Donuts has provided more than 435,000 pounds of coffee to presenting donors, and if one donation may help save three lives, Dunkin’ Donuts has potentially helped more than 1.3 million patients.
Donated blood is used to help accident victims, trauma patients, transplant recipients and those receiving treatment for life-threatening illnesses.
Buffalo residents joined local Dunkin’ Donuts franchisees and representatives from the Red Cross to launch this year’s program with a blood drive at Dunkin’ Donuts on Sheridan Drive.
During the blood drive, Buffalo-area resident Jen Usiak, who is the mother of a blood recipient, spoke about her experience and the overall importance of donating blood through the American Red Cross.
“We have lived through an unprecedented economic downturn in the past six years, but the support of Dunkin’ Donuts has remained steadfast in their desire to help patients in the communities they serve,” said Donna Morrissey, director of communications for the American Red Cross Blood Services Northeast Division. “We are incredibly appreciative of Dunkin’ Donuts for its ongoing dedication to our lifesaving mission through the ‘Give a Pint, Get a Pound’ campaign, which helps the Red Cross raise awareness of the need for blood and continue to meet the daily needs of area hospital patients.”
Dunkin’ Donuts and the Red Cross are thanking donors who support the community blood supply by rolling up their sleeves to give the gift of life.
Since January is National Blood Donor month, it is a good time to thank blood donors for their generosity and encourage individuals to donate blood or platelets and help save a life on a regular basis.
In addition, participating Dunkin’ Donuts restaurants are hosting blood drives throughout the month to collect blood for hospital patients in need. To donate blood, call 1-800-RED CROSS or visit www.redcrossblood.org.