July 22, 2014

'Survive in the Buff:' Breast cancer survivor launches new company

Kelly Labella recently launched her own company called, Survive in the Buff.'

Kelly Labella is one tough “mommy,” literally. After going through 12 rounds of chemotherapy, a bilateral mastectomy, and six weeks of radiation, Labella has been cancer free for one year and is now on the move to give back to others and create awareness about breast cancer.

Labella, 44, who was diagnosed in December 2012 with breast cancer, is the founder of Survive in the Buff, a company just launched on June 28. Survive in the Buff sells shirts, decals, and hats with the company’s name and logo- a buffalo with a pink ribbon around its husk- on them.

However, the unique aspect of Labella’s company is she donates 30 percent from the sale of the products to Roswell Park Breast Cancer Resource Center to help fund vital resources to patients.

LaBella said she understands the challenges that women face as they enter into each phase of treatment and the tremendous impact the center provides such as free hats, wigs, and scarves to any woman battling breast cancer in Buffalo.

“You don’t even have to be a patient at Roswell,” said Labella. “Wigs are expensive and if people can’t afford a wig, to go there and get a really nice wig, it really makes a difference in your treatment, because you feel so [lousy] to begin with.”

Funds will also help with information on local support groups, prevention programs, resources - from medical textbooks, consumer guides, and survivor stories even storybooks and coloring books for the youngest family members affected by the disease.

The mission of Survive... Read the rest of this article in News


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